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How can we turn moments of fear into moments of joy?
Cute has the answer: the cute&nazorova collection of medical tops illustrated with children's drawings.
This unique initiative was created in collaboration with the Nazorova Children’s Center, with the goal of supporting 80 children through donations for much-needed clothing.
The campaign runs until January 3rd, 2025 – and everyone can be part of this life-changing story.
Children’s Drawings: Healing Through Art
The collection was inspired by artwork created by the children of the Nazorova Center – drawings full of imagination and color. Based on themes like “My Friend,” “A Beautiful Day,” and “I Love to Play With…”, these designs are more than decoration; they’re messages of support and safety.
Studies show that children feel calmer in stressful situations when surrounded by drawings made by their peers.
"We wanted to design prints that are not only functional, but bring joy and a sense of calm," said Dunja Sučić, Head of Design at Cute.

A Collection That Connects
Each top from the collection tells a story of connection – between children, their peers, and healthcare professionals.
This collaboration has a deep impact, emphasized Jasna Ćurković Kelava, Director of the Nazorova Children’s Center:
"Partnerships like this not only provide necessary support, but also give our children a sense of belonging and joy."
Purpose-Driven Quality
The medical tops are made from innovative FiberFlex™ fabric, offering comfort, breathability, and flexibility.
The prints were produced in collaboration with Caspar using environmentally friendly inks, aligning the collection with sustainable standards.
Where and How to Join?
The cute&nazorova collection is available via the Cute webshop and in physical stores in Zagreb (Ilica 49, Štefanovečka 10), Split (Spinčićeva 2b), and Sarajevo (Koševo 44).
Each top costs €34.80, and every purchase directly supports children from the Nazorova Center.
Every top comes with a tag featuring donation details, encouraging customers to continue spreading this kind mission beyond the purchase.

A Smile for a Smile
Until January 3rd, 2025, you have the chance to be part of this story.
By purchasing from the cute&nazorova collection, you’re giving children not only a better everyday life, but also a sense of support and safety.
Because even the smallest act of kindness can create big change.